The rain taps gently against the window as neon signs cast a flickering glow across the cluttered desk. JOHN SUGAR, a private investigator with a knack for finding the truth and a taste for Scotch, leans back in his chair, pondering his latest case.
The mystery? His new client, a savvy entrepreneur, has a puzzle that needs solving: customers are vanishing without a trace. No responses, no feedback—just silence. It’s a case that demands Sugar’s expertise.
“They say every email has a story. Some are love letters, some are bills, but mine? Mine are calls to action. And lately, it seems my calls have been falling on deaf ears. Customers who once hung on every word have gone radio silent. Time to find out why.”
John, trench coat flapping in the wind, strides purposefully down the street.
His destination? The neon-lit dive bar where he often goes to mull over his toughest cases.
The bar is dimly lit, with a jukebox playing softly in the corner. John takes a seat at the bar and nods to Sam, the bartender.
John “neat, water back.”
Sam pours the drink and slides it over.
Sam “Rough night, Mr. Sugar?”
John “You could say that. Got a client whose customers have been ghosting their emails. They were all over the last flash sale, but now? Crickets.”
From down the bar, a WOMAN with a keen look and a knowing smile overhears the conversation. She saunters over, drink in hand.
Woman “Sounds like you’ve got yourself a classic case of vanishing customers.”
John turns to her, intrigued.
John “And who might you be?”
Woman “Name’s Nora. Nora Simone. I’ve seen this kind of thing before. Maybe I can help you out.”
John “Alright, Nora. I’m John. What do you know about vanishing customers?”
Nora “More than most. Start with a friendly nudge, John.
Remind them of what they’re missing. Sometimes people just need a little reminder of why they signed up in the first place. Its called re-engagement.”
The concept clicks with John. “Maybe throw in a few incentives to draw them back in?”
“Exactly,” Nora affirms. “It’s all about making them feel seen and appreciated. Sometimes, a little attention is all it takes to bring them back.”